The Ministry of Social Justice & Empowerment is the Nodal Ministry for Drug Demand Reduction has formulated and launched Nasha Mukt Bharat Abhiyaan (NMBA) on 15th August 2020, in 272 Districts across 32 State/Union Territories identified as most vulnerable in terms of usage of drugs in the country. These vulnerable districts were identified on the basis of findings from the Comprehensive National Survey and the inputs provided by the Narcotics Control Bureau (NCB).

To further increase the reach of the Abhiyaan, the Ministry has added 100 more districts to the campaign. Through the combined efforts of various stakeholders at district and state level. Multiple programmes such as awareness sessions, meetings, sports activities, events at schools and colleges are conducted to popularise the objectives of abhiyaan and make India drug sensitised.